Discovery & Eurosport to Offer Mobile Partnerships for Olympics

BARCELONA: Discovery Communications has created a new exclusive Olympic Games partnership opportunity for mobile operators through the launch of the first “Official Mobile Broadcaster” product.

The “Official Mobile Broadcaster” designation will give mobile providers the exclusive opportunity to co-brand with the Olympic Rings and offer their customers anytime access to all the action. The service will be customized to drive engagement, with an operator-branded 24/7 channel featuring the best of the Olympics and the ability to leverage this content to activate fans and communities on social. This includes real-time highlights and the latest news, in addition to exclusive on-demand content, which will be available before, during and after the Olympic Games.

Jean-Briac Perrette, the president and CEO of Discovery Networks International, said, “For more than 30 years, Discovery has worked with the best partners to provide premium video content for every person, on every platform. Sports are particularly powerful in a mobile environment as we are witnessing with the growth of our direct-to-consumer sports streaming service, Eurosport Player. We are excited to form new partnerships with mobile operators to make the Olympic Games more accessible and engaging for a mobile-first audience.”

Ralph Rivera, the managing director of Eurosport Digital, said, “Building on Eurosport’s strategy to offer more premium, more local and more exclusive sports, the Eurosport Player provides fans with an all-access pass on any screen. From national to international football, from Grand Slam tennis to the Grand Tours of cycling, from all major winter sports events to the Olympic Winter Games, fans can choose a personalized experience to immerse themselves in every match, every court, every track, every piste and every bit of the action.”