Bob Bakish Officially Named Viacom CEO

NEW YORK: Viacom has officially appointed Bob Bakish as president and CEO and as a member of the board, effective immediately.

Bakish has been serving as acting president and CEO of Viacom since November 15. He has held leadership positions throughout the organization since he joined in 1997, having served as president and CEO of Viacom International Media Networks prior to his acting CEO appointment.

Tom May, chairman of the board, said, “In Bob’s short time as acting president and CEO he has impressed the board of directors with the decisive steps he has taken. He has moved quickly to deliver upon the mandate given to him—to maximize Viacom’s potential as a strong, growing and independent company. We have great confidence in Bob’s strategic vision and his ability to move forward aggressively to position Viacom for the future.”

Shari Redstone, vice chair of the board, said, “I am very excited by the strategy Viacom is pursuing under Bob’s leadership, as well as the relentless hard work and passion he has demonstrated not only in his fast start at the helm but in his many years at the company. While there is much work to do, I firmly believe that Viacom has a bright future, and that confidence is underpinned by senior management’s commitment to innovation and a more coordinated, global approach to managing our brands.”

Bakish commented: “I am honored to be chosen by the board to lead Viacom, its world-class brands and exceedingly talented people. I believe unequivocally in this company and its potential to create new opportunities and drive greater value as our business evolves and our industry transforms. We’ve been working very quickly to mobilize the organization, reenergize our culture and address our areas of greatest need. I look forward to continuing to work closely with the board and our team to build on this momentum, and will share more on our plan and path forward in the New Year.”