Red Arrow Invests in U.S. Producer Band of Outsiders

MUNICH: Red Arrow Entertainment Group has expanded its footprint in digital content production and English-speaking markets through an investment in the Los Angeles-based producer Band of Outsiders.

The U.S. production company, founded by CEO Jay Faires, focuses on broadcast, digital and sponsored entertainment. Projects currently in development at the outfit include Dope Nation, a series centered on the topic of big pharma, and American Hate, a factual show that explores the immigration crisis through the rehabilitation of hate-based extremists in America.

Red Arrow Entertainment holds a minority stake of 20 percent in Band of Outsiders. Red Arrow International will distribute the projects internationally.

Jan Frouman, the chairman and CEO of Red Arrow Entertainment Group, said: “Our deal with Band of Outsiders is part of an ongoing strategy to thoughtfully and deliberately expand our presence in the U.S. content market. Jay is a pure entrepreneur. Anyone who spends 30 minutes with the guy will see that. He’s got great things brewing in linear, digital and branded. We like the idea of joining forces with him at the earliest stage. We think this can be a very cool partnership.”

Faires commented: “It’s been fun getting to know Jan and his Red Arrow and ProSiebenSat.1 executive team. It’s probably the deepest diligence we’ve ever done on a company and the more we learn, the more we like them. Creative always leads with them, but it’s backed up by strong processes and a team that adds value and has a deeply entrepreneurial spirit. This partnership will undoubtedly strengthen Band of Outsiders’s slate of projects and I’m very excited to be partnering with Red Arrow as they continue to grow in North America.”