Thunderbirds Are Go Leads ITVS GE’s BLE Highlights

LONDON: At this week's Brand Licensing Europe (BLE), ITV Studios Global Entertainment (ITVS GE) is presenting its slate of third-party and ITV-owned brands, including the reimagined hit Thunderbirds Are Go.

Thunderbirds Are Go is a new series based on the iconic show from the 1960s. ITVS GE is also showcasing the Classic Thunderbirds brand, as well as the toy property Playmobil; Super 4, a kids' series inspired by Playmobil; Cut the Rope, a popular digital game; Village People, the 1970s music brand; and the successful period drama Poldark. In addition, the company is promoting its new licensing property, Oddbods, which is a sketch comedy for children.

"We've had a tremendous year at ITVS GE so far with the high-profile launch of Thunderbirds Are Go, the 50th anniversary of Classic Thunderbirds and the strengthening of our third-party portfolio," said Trudi Hayward, the senior VP and head of global merchandising for ITV Studios Global Entertainment. "Now we're delighted to once again be heading to BLE with a strong and varied portfolio and will be looking to build upon this success and harness the global potential of our brands."