AsiaPac Leads Global Ad Growth

NEW YORK: Global advertising expenditures were up 3.2 percent in the third quarter of 2013 over the year-ago period, driven largely by increased momentum in the Asia-Pacific ad markets.

According to Nielsen's latest Global AdView Pulse report, Asia Pacific ad revenues gained 7 percent in the first nine months of 2013. China was up 16.7 percent, Indonesia 22.1 percent and Malaysia 15.7 percent. The gains offset declines in Australia and South Korea.

The period also saw a slight improvement in Europe, with the market down just 0.4 percent in Q3. Nielsen notes that the region's ad market appears to be bottoming out. Indeed, Italy and Spain, among the hardest hit, may have the worst behind them, the report notes, and Greece saw its ad revenues gain 10.3 percent.

In the U.S. the market was up 1.7 percent by the end of September, even though it fell 1.3 percent in the third quarter itself. And in Latin America, the year-on-year change was 13 percent.

Television continues to hold a majority 57.6 percent share of the ad market, up 4.3 percent.