Content Television Highlights Digital Portfolio

CANNES: Through its ongoing collaboration with U.S. digital-media studio Vuguru, Content Television will be presenting the thriller The Millionaire Tour at MIPCOM, among a variety of other titles.

The title, which stars Lost‘s Dominic Monaghan and Entourage‘s Jordan Belfi, is available as a 15×6-minute online series or a 90-minute television feature. "The Millionaire Tour features an all-star cast and a high-voltage story line," says Saralo MacGregor, the executive VP of worldwide distribution. "It is also a great example of a new breed of content that has the level of production value to work across all platforms, allowing buyers to maximize reach and revenue from one single acquisition."

MacGregor is also excited to be presenting BAMMA, a series of events from the British Association of Mixed Martial Arts. "The BAMMA events have seen a meteoric rise in popularity in the U.K. over the past 18 months, and mixed martial arts is experiencing phenomenal growth in the global sporting arena. With exceptional production values and renowned commentators, each event provides fantastic content for international broadcasters as we develop BAMMA into a major worldwide brand."

Also available are the 6×30-minute comedy-drama Strictly Sexual: The Series, the 13×30-minute documentary Twist of Faith and the TV movie Big Goofy Secret of Hidden Pines.

"Our MIPCOM titles all have a strong element of added value, which will make them hugely appealing to a wide variety of buyers at the market."

MacGregor continues, “MIPCOM continues to be one of the most valuable forums for us to meet with our clients and peers and 2011 promises to be another very busy market for Content Television and Content Digital. With Content staff traveling from our offices in Sydney, London, New York and Los Angeles, the market always provides us with a fantastic opportunity to come together as a company as we showcase our latest releases, discuss marketplace trends and generally catch up with our industry friends from across the globe. This market in particular, with MIP Junior just ahead of the main market, is key for us this year, as we ramp up activity in our kids’ division, both in sales of existing titles such as the BAFTA-nominated CBBC series Young Dracula, which debuts a third season at MIPCOM, and acquisitions as we grow our kids’ content portfolio.”