Best Boy Opens U.K. Post

ST. JOHN’S: Best Boy Entertainment has set up its first office outside of Canada, with a new base to open in London, led by Mike Prince.

The British broadcast veteran has a career that spans more than 40 years. Prince worked for several of the ITV networks before co-founding Winchester Television, where he led many international co-productions. Prince commented, "I fully applaud Best Boy’s strategy of identifying media projects that can be applied to TV, web and product licensing. There’s a talented team behind Best Boy’s impressive growth and I’m delighted to be joining their new London base to support the next phase of sales and future interest in strategic partnerships.” 

“Mike is a brilliant deal-maker in TV and merchandising and we are extremely fortunate to benefit from his prowess and respected profile in the industry as we head toward MIPCOM,” added Robert Evans, Best Boy’s VP of distribution, marketing and interactive.