TELETOON Reveals New Branding

TORONTO: TELETOON has refreshed its branding, touting the new tagline “TELETOON: It’s Unreal.”

The updated TELETOON logo features bold new animation, effects and colors and can be seen across TELETOON’s on-air and online platforms, including on-air promos and on-screen IDs and across teletoon.com. The network has planned “unreal” surprises taking place at random locations that will surprise and delight unsuspecting fans around Toronto while promoting the brand.

"TELETOON is a brand with unexpected characteristics—it’s funny, surprising, playful and, like kids, a little bit mischievous. With this refresh, we want to better unify and re-establish the brand as a whole—and that’s exactly what we’ve done," said Russell Ward, the VP of marketing at TELETOON Canada. "We’ve incorporated the brand essence and personality in the logo itself, giving it infinite possibilities to take on different shapes, textures, materials, characteristics and much more. In our world, everything begins and ends with TELETOON."