AXN to Air U.S. Version of The Voice in Asia

SINGAPORE: The Voice, which has been atop the ratings heap on NBC, is to debut in Southeast Asia on AXN, reaching 97 million households.

Sony Pictures Television Networks, Asia has picked up the show for AXN to air later in the year, launching on the general-entertainment channel across 22 countries. The series, based on Talpa Media’s hit Dutch format, is hosted by Carson Daly and features Christina Aguilera, Cee Lo Green, Adam Levine and Blake Shelton as coaches. The Voice is still airing in its first season on NBC, garnering a 5.1 rating/13 share among adults 18 to 49.

“With The Voice, we are very excited to bring the next big talent reality hit to AXN viewers,” said Ricky Ow, the senior VP and general manager for networks in Asia at Sony Pictures Television. “Fresh and engaging, the new series gathers top-notch performers and musician coaches, and puts them through intense competition not seen anywhere else on television. We are confident The Voice will enjoy great success in Asia on AXN where audiences’ love for the reality genre as well as an appreciation of contestants’ determination, passion and courage continue to grow.”