Asian Food Channel Presents New Original

SINGAPORE: On July 13, the Asian Food Channel (AFC) is launching the new original cooking show True Passion: Martin Yan, an eight-part series featuring the eponymous renowned chef.

Filmed in AFC’s own studio kitchen, Yan will be preparing a range of delicious contemporary Asian dishes and pairs them with his favorite wines. The series also sees Yan traveling to Barossa Valley in Australia to visit vineyards. There’s also a Chinese New Year special. The site will complement the series by offering recipes and information so that viewers can easily access details to recreate Chef Yan’s unique dishes in the comfort of their own home. In addition, an online contest where visitors can win exclusive Chef Yan prizes will also be held when the series premieres in July.

In line with the premiere, AFC will be launching a microsite dedicated to the production.

“Chef Yan is a household name when it comes to Asian cuisine and has been an inspiration to many,” said Maria Brown, co-founder and managing director of AFC. “We knew that filming a production with him meant that we had to come up with a new and innovative concept which we have achieved. I am thrilled that AFC is able to provide our Singaporean viewers with relevant Asian content that has such a unique twist.”

Added Brown: “With the success of Best Wan and the upcoming premiere of True Passion: Martin Yan, AFC is steadily building its portfolio of self-made programs, producing shows in HD quality that give viewers an in-depth view into the rich culture and heritage behind popular dishes available to them today.”