SPT Hires New Ad Exec for EMEA Networks

LONDON: Sony Pictures Television (SPT) has named Jon Wildman as the VP of advertising sales for its networks business across Europe, the Middle East and Africa.

Wildman will lead the ad sales business on a regional level. He is tasked with developing new business opportunities and leading the overall ad sales strategy across broadcast and digital outlets. He joins the company from Luxe TV, where he was the managing director. Wildman will report to Eddie Nelson, the senior VP of networks for EMEA.

Nelson commented of the new hire: “Our networks business across the EMEA region is rapidly growing. Jon’s track record speaks for itself—impressive strategic and operational success across the television and digital landscape—so having him join our top team in EMEA is brilliant news for the business as we seek to expand.”
 
Wildman added, "Sony Pictures is synonymous with high quality entertainment and the programming captivates viewers throughout the region and across platforms. The opportunity to extend this experience with leading brands across EMEA is enormously exciting."