LatAm Licensing Deals for Toei

LOS ANGELES: Toei Animation has announced several L&M deals in Latin America for Dragon Ball, Digimon and Sailor Moon.

For Dragon Ball, deals have been closed with Brazil’s Riclan for bubble gum and lollypops; Mexico’s Neolingo for toys; El Salvador’s Productos Alimenticios Bocadeli for collectible cards/promotions; Editorial Guadal in Argentina, Uruguay, Paraguay, Bolivia for stickers; and Mexico’s Bondyfiesta for bubble gum. Plus, Brazil’s Campestre will produce backpacks for Digimon and Mexico’s Doobalo is on board for Sailor Moon-branded socks.

“Toei’s renowned animated properties continue to attract blue chip licensees across the Latin American market,” said Eduardo Lucio, senior sales manager for Toei Animation. “We look forward to rolling out our newest licensing programs with these outstanding Latin American licensees.”