CBeebies, FremantleMedia Partner on Preschool Animation

CANNES: CBeebies In House Productions is working with FremantleMedia Enterprises on the 26×22-minute multiplatform action-adventure animation Tree Fu Tom, slated for a 2012 U.K. premiere.

The CBeebies animation was designed to help children’s movement development. It follows the adventures of a boy with magical powers who encourages kids to help him cast magic spells with gentle, fun physical movements.

“Tree Fu Tom is an incredibly exciting new project; visually stunning and quite unlike anything we’ve done before,” says Kay Benbow, CBeebies controller. “The physical actions have all been devised and approved by movement development specialists and are designed to help all children—but particularly those who suffer from Dyspraxia.  It is hoped that by regularly practicing some of these simple movements we can actively assist in the development of all children, teaching them valuable movement skills at a crucial time in their lives.”

Bob Higgins, senior VP of children and family entertainment at FME, added, “We’re tremendously proud of our involvement with this exciting new show and can’t wait to introduce Tom to the U.K. and the world. This is a program with strong, funny characters, adventurous storytelling and a unique integral component which at its heart promotes exercise and good health. We can’t wait for kids around the globe—and maybe some of their parents!—to begin mastering their Tree Fu technique!”

Alison Stewart, the head of CBeebies production, added, "We are thrilled to be in production with this show, which was created in-house, and delighted to be partnering with FME. "With its themes of magic, adventure and friendship, a host of engaging characters and plenty of humor, Tree Fu Tom is sure to become a favorite with our young viewers."