Nordic World & 2waytraffic Enter Format Alliance

LONDON/OSLO: Sony Pictures Television’s 2waytraffic International has signed a first-look agreement with Nordic World.

The one-year agreement sees 2waytraffic gaining the exclusive first look at Nordic World’s formats around the world, excluding for Scandinavia and Finland. Current formats covered under the deal include Ultimate Entertainer from Monster in Norway, Shopamok from Gong in Denmark, Roast the Nation from Baluba in Sweden, Golden Days from TV2 in Norway and the prime-time hits Comedy Combat and Blind Chef from Yellow Film and TV in Finland.

Jan Salling, the chief operating officer and sales director of Nordic World, said: “The fact that a power player like 2waytraffic is prepared to invest in Nordic World’s future portfolio is a major vote of confidence. This alliance is based purely on 2waytraffic’s faith in Nordic creativity and its believe that our producers are capable of delivering game-changing formats. I am certain that they will not be disappointed.”