Second CBS-Reliance Channel Set for Rollout

MUMBAI: CBS BIG Love, the second channel to come from the JV between CBS Studios International and Reliance Broadcast Network, is set to go live across the Indian market on March 21.

The network will feature top-rated U.S. shows from CBS Studios International, including The Oprah Winfrey Show, America’s Next Top Model, Everybody Loves Raymond and King of Queens. With its launch, CBS BIG Love will reach 30 million Indian households.

This is the second offering to come from the joint venture, with the general-entertainment channel CBS BIG Prime having launched in November. Still to come is BIG CBS Spark, a youth entertainment service.

Aparnaa Pande, the general manager of BIG CBS Networks, said, "We are delighted to announce the launch of BIG CBS Love which is going to cater to the entertainment viewing needs of today’s contemporary Indian couples. We have paid close attention to the entertainment preferences of our audiences when designing the program layout, and have tailor made it to fulfill programming requirements that they can enjoy as a couple. We’re bringing back Oprah and also favorite shows like Everybody Loves Raymond and America’s Next Top Model, which we are confident will be lapped by audiences. Through this channel we are providing world class entertainment, as we also underline BIG CBS’s commitment to providing the widest selection of quality programming for our viewers."