DQE Signs Apparel Deal in France

HYDERABAD: DQ Entertainment International has secured a licensing agreement for apparel with TV Mania through its merchandising agents in France, TF1 Enterprises.

TV Mania picked up the rights to manufacture and distribute The Jungle Book apparel and accessories for babies, kids and teens for a two-year period. DQE will receive a royalty on sales generated from this agreement, which is estimated at about 1 million euros over two years, in addition to a minimum guaranteed amount.

Products include T-shirts, jackets, jogging suits, swimwear, fleece pullovers, shirts, socks and other garments. The deal for TV Mania covers retailing in France and Benelux.

Tapaas Chakravarti, the chairman and CEO of DQE Group, commented: “TV Mania is one of the strongest players for apparel merchandise in Europe. The Jungle Book has started to air successfully in various territories such as France, U.K. and Australia and with a steadily increasing fan base, this collaboration is going to be strategically very important for us as we seek to further monetize this classical property.”
We are delighted to associate with TV Mania and hope to continue to work together on various other properties as well.”

Monika Albers, the licensing manager for Europe at TV Mania, added: “TV Mania is delighted to work on such a classic property and with the innovative twist of DQ Entertainment it will for sure be a success!”