Comcast Unveils New Public-Service Initiative

PHILADELPHIA: Comcast is launching a new service in partnership with the National Center for Missing & Exploited Children (NCMEC) delivering information about missing children in the U.S.

Missing Kids On Demand and online (at xfinity.com/news/missingkids) is intended to enable Comcast customers to support efforts by law enforcement across the country to help bring missing children home. It features 20 video profiles chronicling missing child cases from across the country.

“The best way to help find a missing child is to get the message out as broadly as possible,” said Ernie Allen, president and CEO of NCMEC. “Our partnership with Comcast enables us to reach millions of homes across the country we may not otherwise reach and empowers viewers with the resources they need to help solve cases.”

Diana Kerekes, VP of entertainment services at Comcast, added, “Our on-demand and online platforms have a strong track record of helping raise awareness for important issues. We’ve seen real success with other public-service initiatives available on our platforms such as Police Blotter, Stand Up To Cancer and the Pink Ribbon Campaign, and we hope this partnership can help drive awareness of missing children and the efforts of the National Center for Missing & Exploited Children and law enforcement.”