Heidi Klum to Bring Original Web Content to AOL

NEW YORK: Supermodel and TV personality Heidi Klum has secured a digital content partnership with AOL to create exclusive web originals focused on fashion, beauty, parenting, arts and crafts, relationships and lifestyles. 

Klum and Full Pictures Entertainment, the producers behind Project Runway, will create video content, articles, blogs and photo galleries to live on AOL.com. Regular content posted to Klum’s AOL homepage will revolve around everything from family activities to beauty tips to relationships at work and home. 

Klum commented: "During my 15 years in the business, I’ve received so many questions on a variety of topics from my favorite toothbrush to juggling family and a busy work schedule. I’m bringing in the experts that have helped me over the years to help inspire you!" Klum added: "Women are looking for content that speaks to every part of their lives. Right now, advice seems so scattered online. I have created a place on AOL that’s really one-stop-shopping: for women as moms, wives, workers, friends and their most creative selves. We’re working hard to make sure you enjoy it a few months from now. Stay tuned!"

"Our objective in 2011 is to make AOL the first choice online destination for women," said Tim Armstrong, chairman and CEO of AOL. "This announcement with Heidi Klum is another great example of how AOL is committed to building high-quality branded content with the best partners in the business, serving both our users and our advertisers."