BIG CBS Continues to Expand Distribution

MUMBAI: BIG CBS Networks has landed another distribution deal ahead of its launch in the Indian market, this time with Hathway Cable and Datacom.

Hathway Cable, India’s leading Cable TV MSO, will distribute the three premium English-language entertainment channels: BIG CBS Prime, BIG CBS Spark and BIG CBS Love. The deal covers both Hathway’s own as well as JV networks across all relevant markets, covering both analog and digital cable TV.

Ashutosh, the COO of BIG Broadcasting, said, “We want India to be able to experience the superlative content from the BIG CBS stable right at launch and our deal with Hathway only furthers this endeavor. Hathways reach across our relevant markets and their audience entertainment preference ensures a partnership that is a win-win for both. We look forward to offering India with entertainment that they didn’t have access to this far.”

Jayaraman. K., the managing director of Hathway Cable and Datacom, said, “Audiences today are far more aware, knowledgeable and well in line with international trends and BIG CBS’ programming which is almost concurrent to the U.S., is the perfect answer to their entertainment requirements. With access to these channels, they no longer have to make do with old episodes, something we are confident the audiences will appreciate. We are confident that this huge USP will work excellently with our subscribers. We wish BIG CBS the very best as they ready for launch.”