Disney XD Goes HD on Sky

LONDON: Sky is ramping up its HD offerings with the addition of Disney XD HD, which launches October 18.

A high-definition version of the Disney XD channel will be available across the U.K. and Ireland. The launch lineup will include HD versions of live-action and animated series and movies, including Phineas and Ferb, I’m in the Band, Kick Buttowski and Zeke and Luther. Sky now offers more than 50 HD channels to its subscribers.

Boel Ferguson, the VP and general manager at Disney Channels U.K. and Ireland, said: “The arrival of Disney XD in HD is another great example of The Walt Disney Company’s commitment to bringing kids and families the best possible entertainment experiences through the most compelling mediums.

“Disney XD is a unique proposition designed to excite and engage a boy-focused, girl-inclusive audience and shows like Phineas and Ferb, I’m in the Band and Kick Buttowski have been hugely popular with our viewers. Disney XD’s technology-savvy audience is perfectly aligned with the HD proposition, and we can’t wait to bring all of their favorite shows to them in crystal clear high definition.”

Rob Webster, the director of the commercial group at BSkyB, added: “We’re delighted to add Disney XD HD to our unrivaled HD offering which now reaches more than three million HD subscribers. We are committed to continue to work with high-quality content partners to ensure we carry on delivering the very best HD service on the market.”