Endemol Enters Dutch Partnership

HILVERSUM: Endemol Netherlands has taken a minority share in the Dutch production company Human Factor TV, which specializes in comedy, satire, entertainment programming, factual entertainment, talk shows and documentaries.

The partnership will see the two outfits share new ideas and creativity, as they collaborate on key productions. Human Factor will have the availability to produce local versions of Endemol formats, while Endemol takes on international distribution for formats developed by Human Factor TV.

Peter Adrichem, the general manager of Endemol Netherlands, commented: "Endemol and Human Factor TV are a great fit and this partnership has exciting potential for both parties. With hit shows such as the award-winning Koefnoen, Human Factor TV has grown into highly regarded producer in the Dutch market. I’m very much looking forward to working with such talented and passionate professionals."

Irene van den Brekel, the founder and CEO of Human Factor TV, added: "Our partnership with Endemol gives us access to an almost boundless global, creative media network. This represents a great opportunity for Human Factor TV and places us in an extremely strong position for the future."