Nickelodeon to Launch U.K. Theme Park Attraction

NEW YORK/BLACKPOOL: Nickelodeon has entered into a licensing partnership with Pleasure Beach Amusement Park to develop the first Nick-branded attraction in the U.K.

Nickelodeon properties will be featured across more than 14 attractions at Pleasure Beach. Construction on Nickelodeon Land will start this fall, with the grand opening scheduled for spring 2011. Under the terms of the agreement, Nickelodeon will bring its characters, interactive shows and signature green slime to Pleasure Beach. Nickelodeon Land also will feature new rides, attractions, retail shops, games and food service establishments themed with Nickelodeon’s hit properties, including SpongeBob SquarePants, Dora the Explorer, Fairly Odd Parents and Avatar: The Last Airbender.

"Pleasure Beach is a first-class amusement park and popular destination for families in the U.K.," said Gerald Raines, the senior director for Nickelodeon Theme Parks and Attractions. "This is an ideal location for Nickelodeon and a great opportunity to expand our global presence. We look forward to offering the Pleasure Beach patrons experiences that are unique to Nickelodeon and based on fan favorites like SpongeBob SquarePants and Dora the Explorer."

Amanda Thompson, the managing director of Pleasure Beach in Blackpool, commented, "We are delighted to welcome Nickelodeon to Pleasure Beach. Both of our brands represent fantastic family fun and Nickelodeon Land will combine Pleasure Beach’s reputation for amazing rides and attractions with Nickelodeon’s favorite fun characters to produce a wonderful attraction, which will wow visitors to the park."