TLC Set for Asian Rollout

SINGAPORE: TLC is set to make its debut in Asia on September 1, replacing Discovery Travel & Living to reach 133 million homes in 20 countries across the region.

TLC is one of seven networks operated by Discovery Networks Asia-Pacific (DNAP), alongside Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health. The channel launched outside of the U.S. in March, rolling out in Norway. By 2011, the lifestyle network is set to be available in more than 75 countries, reaching 100 million subscribers.

“With the launch of TLC in the region, we believe that we have a perfect complement to our flagship factual network Discovery Channel and expect to build a strong second flagship lifestyle brand that will offer our affiliates and advertising partners two quality networks to target both men and women, allowing them to reach Asia-Pacific’s affluent audience," said Tom Keaveny, executive VP and managing director of DNAP.

Original TLC brands that will air on the channel in the region include Cake Boss, Say Yes to the Dress and L.A. Ink. TLC in Asia will also feature travel series like Globe Trekker, Glutton for Punishment, Bizarre Foods with Andrew Zimmern and World Café Asia, currently airing on Discovery Travel & Living.