Raphael Corrêa Netto

International Sales Director, Globo TV International

— What are your main novela titles for DISCOP?

After the great success of India: A Love Story, which was sold to 90 countries, we’re focused on another big production Seize the Day, that was filmed in Israel and Paris and with photography by Afonso Beato who worked with Almodovar. In addition to telenovelas, another venture is the series Internal Affairs that has already been sold to Telefutura in the USA. In formats, Profession Reporter deserves a special mention for being an innovative mix of reality and journalism.
Finally, we’re putting a lot of faith in the documentaries about Brazilian culture and personalities made exclusively for the international market. With these highlights we hope to be able to do good business with programmers of the region.

 — What have been some of your biggest successes in Central & Eastern Europe in the past year?
In the last few years the telenovelas, Terra Nostra, The Clone, Shades of Sin were a great success in the region. More recently, we can mention the Emmy award-winning Telenovela, India: A Love Story.

 — What are your biggest markets in the region, and where do you see new opportunities for growth?
The most traditional market for us is Romania. However, our presence is increasing in the region. This year we’re returning to Russia, the Ukraine, Lithuania and Latvia. We also have important deals in Hungary and Poland. The market as a whole is very important for the international distribution of TV Globo and we’re interested in increasing and improving our current deals.

 — What kinds of novelas are in demand here?
All the genres have their space, but we realize that the programmers have invested in works with high production value and that can bring value to their programming timetable. Also romantic stories always stand out, but the market is open to new titles and new stories.

 How have you seen the demand for novelas change in Central & Eastern Europe over the last year?
The search for quality has increased, since the local market has developed itself and the local productions have started to find space and also compete on the international market. The market is more mature, with less space, allowing only quality products to find a foothold.