Joss Duffield

Sales Manger, AETN International

Have you seen signs of recovery in Central and Eastern Europe?

We have seen signs of recovery throughout Central and Eastern Europe. Advertising revenue has definitely improved and clients are acquiring new programming at a stronger pace again. As certain territories plan to go digital in the next year or so, we have seen the launch of new channels that are looking to position themselves for analogue switch off.

Have you noticed your business in the region strengthen due to an increase in channels?

Yes, not only has the launch of new digital channels brought new buyers to the table, it has also redefined the programming needs and strategies for existing channels.

How has your business been overall in Central and Eastern Europe (and what territories have been strong in particular)?

The economic downturn did not hit us in a significant way; our sales in the region have grown year on year by 25%. A major reason for this is that AETN saw opportunity in the region and created a sales position dedicated to program sales in these territories. Hungary, Poland and Russia have been strong, but we have seen the best growth in the Czech Republic.

What genres have been the strongest performers from your catalogue in the region?

Programs that are particular strong for us in this region are Ice Road Truckers, Life after People, Battles BC, Dogfights and Steven Seagal: Lawman. Now that Lifetime is part of the AETN family we look forward to bringing a new genre of programming to our already diverse catalogue.

What are some of the titles you’re highlighting for DISCOP and why do you think these will be particularly appealing for the buyers?

At DISCOP we have a number of new programs. Highlighting the line-up is America: the Story of the US, Pawn Stars, American Pickers and Fugitive Chronicles which are the latest hits coming out of our channels in the US. We will also be bringing new episodes of established hits like Life after People, Hoarders and How the Earth was Made.

These programs feature compelling characters, storytelling, and production techniques all of which appeals to viewers and by extension to buyers.

Is there anything else that you can share about your plans in the region and/or focus for DISCOP?

We see room for further growth in programme distribution in the region especially as our catalogue is about to take on a new dimension with the addition of Lifetime programming.