E! Mobile Sites to Launch Across Europe

LONDON: A suite of localized mobile sites are set to launch in Europe for E! Entertainment Television, via a deal signed by Buongiorno!Digital and Comcast International Media Group (CIMG).

European mobile users will have access to E! Entertainment’s up-to-the-minute entertainment news, original series, gossip, music and movie reviews and red-carpet coverage. The new agreement involves Buongiorno!Digital’s development of an iPhone application and mobile internet (WAP) site for E! Entertainment, localized across the U.K., France, Italy and Germany. Buongiorno!Digital—a joint venture between the Buongiorno Group and Mitsui—will serve as the exclusive external mobile advertising sales house, selling inventory in the aforementioned territories. All sites will be managed and hosted on the Buongiorno!Digital platform.

Stefano Diemmi, the managing director at Buongiorno!Digital, said, “The E! Online brand is huge and with this project, it is important for us to design and roll out compelling mobile content services that blend our 10-year know-how of the needs of the European mobile user with E! Entertainment’s up to the minute, fresh and exclusive local and international content.”

“We’re delighted to be working with Buongiorno!Digital,” added Duccio Donati, the executive VP of CIMG. “Our goal is to ensure that our audiences can access E! Entertainment’s content on all platforms, wherever they are and whenever they want. This agreement further underscores our commitment to implementing E! Everywhere internationally, and enables us to further solidify the E! brand on multiple platforms throughout Europe.”