HBO Rolls Out True Blood Minisodes

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NEW YORK: Ahead of the launch of season three of True Blood on HBO this summer, the premium network has lined up six online minisodes that will also roll out on its linear and on-demand services.

The 3- to 5-minute segments were penned by show creator Alan Ball and feature the lead cast members. The first premiered yesterday on Yahoo! and today was made available for streaming on HBO.com and on the official True Blood Facebook page. Beginning May 2, the episode will air on HBO, and the following day will be accessible on HBO on Demand. The minisodes will have exclusive debuts each week for five weeks on select online sites, followed by HBO.com. The minisodes will make their network premiere every Sunday night immediately after the season 2 encore presentations at 8 p.m., with on-demand premieres each Monday.

“The minisodes provide a wonderful and rare opportunity to take a deeper look into Bon Temps and the characters that live in this colorful town,” said Ball. “The scenes are so much fun, and the performances as stellar as always. I can’t wait to share them with everyone, old fans and new.”

“We can’t think of a better way to quench fans’ thirst for True Blood than to give them six, entirely new minisodes that let them step back into the amazing world created by Alan Ball,” added Zach Enterlin, VP of advertising and promotion at HBO. “The minisodes are a perfect way to reward fans of the series while simultaneously exposing new, interested viewers to the show.”