beActive Invests in Sofia’s Diary Creator

LONDON/LISBON: Portugal-based beActive Entertainment has made an investment in multiplatform producer CR Entertainment, whose credits include the Bebo original series Sofia’s Diary.

CR says it secured a "significant" investment from beActive Entertainment, which will be used to expand its in-house writing and development teams. Its slate current includes the Irish online TV-style magazine series, Beat Generation, as well as Aisling’s Diary, the  Irish teen series on RTE that has been licensed to SVT in Sweden, ABC in Australia and format rights have been sold to MIO.TV in the US.

Nuno Bernardo, the managing director of beActive Entertainment, commented: “This partnership with CR Entertainment will allow both companies to enlarge the territories and regions where they operate and also provide a platform to develop and produce truly European co-productions."

Triona Campbell Bernardo, founder and CEO of CR Entertainment, added: “We are delighted that beActive has agreed to become a shareholder in CR Entertainment and that Enterprise Ireland is supporting our expansion plans at this time. We have a number of projects in the pipeline and are keen to attract the best creative talent to enable us to expand our business both domestically and internationally.”