Lionsgate Bolsters TV Marketing Team

SANTA MONICA/VANCOUVER: Lionsgate has named Priscilla Pesci as senior VP of television marketing and Toni Crotts as executive director of television marketing.

Pesci, formerly senior VP of marketing for MGM Worldwide Television group and most recently head of her own marketing firm, will oversee all aspects of domestic and international marketing for the studio’s television division. Her responsibilities include global licensing, merchandising, promotions and publicity across all platforms. Her appointment is effective immediately, and she will be based in Lost Angeles and report to Peter Iacono, Lionsgate’s managing director of international television.

Crotts, who most recently served as Lionsgate’s director of television marketing, assumes as expanded role in creative services and international markets. Crotts will create and develop global marketing assets and media campaigns for broadcasters and network partners.

“Throughout her career, Priscilla has been an innovator in marketing prestigious entertainment and consumer product brands worldwide. Her expertise in creating highly successful, multiplatform marketing campaigns and her extensive knowledge of the international marketplace will be tremendous assets as we move forward,” said Iacono. “We’re also very fortunate to have Tori on our team. She’s an extremely talented executive and this promotion recognizes her important contributions to the success of Lionsgate’s programming around the world.”