KidsCo Commissions New Production in Malaysia

LONDON: KidsCo is producing a series of idents in conjunction with Astro Productions that will run on the channel’s Asian feed later this year.

The idents will highlight what kids are most passionate about. Filming will take place in Kuala Lumpur at range of popular attractions. The 25 idents will feature boys and girls of different cultures, ages 6 to 12, discussing their daily lives. Each will be about 10 to 15 seconds in length, and will be shown up to ten times per day over the course of 12 weeks.

Paul Robinson, the managing director of KidsCo, said: “KidsCo is committed to providing kids with content that stimulates and entertains while also relating back to their own lives. Building on the success of using U.K. kids for the UNICEF clips, the opportunity to create on-air content in line with ‘1 Malaysia’ that allows Malay kids to discuss their passions is very appealing while reinforcing KidsCo’s role as the world’s local kids’ entertainment hub.”