4Kids Inks Agreement with Israeli Tech Outfit

NEW YORK: 4Kids Entertainment has been appointed worldwide merchandising and licensing agent and brand manager for the Israel-based technology company Castle Builders, creators of the Computerized Storybook.

The Computerized Storybook is a multimedia software application that narrates children’s stories aloud while incorporating rich media and animation. The company will use the technology to create unique interactive experiences for young readers.

“Through this remarkable technology, Castle Builders has pioneered a new form of immersive interactive entertainment that will provide kids with an interactive and engaging reading experience,” said Carlin West, the executive VP of acquisitions and development at 4Kids Entertainment. “Once we secure the platform in the leading children’s titles we will work to expand the technology’s applications into additional areas of published content.”

Gil Abramovich, the CEO of Castle Builders, commented, “We are all very excited about our collaboration with 4Kids Entertainment. We are confident that together we will redefine the reading experience for children all over the world, and make it a more accessible, self-reliant and entertaining adventure.”