Globo Gears Up for DISCOP Africa

SÃO PAULO/DAKAR: Globo TV International is looking to further build on its African presence as it heads to DISCOP Africa in Senegal this week, with 50 countries on the continent already having broadcast a production from the Brazilian media group.

One of Globo’s recent titles, India: A Love Story, has already been licensed to more than 40 countries in Africa. Other successes in the region include The Clone and Shades of Sin. “Since the 1980s, our telenovelas have been broadcast in African nations with a lot of success and they continue to attract attention from this market," said Raphael Corrêa, the head of international sales at Globo TV International. "However, it is important to point out that it is not only with the telenovelas that we are positioning ourselves as they are only a part of the Globo TV International portfolio which also includes series, miniseries, formats, specials and documentaries. We are optimistic with this catalogue which is more and more diversified, which has great potential and which attracts more and more buyers who have different programming needs."

Highlights of the offering in Dakar this week include GloboDoc, with seven new productions showcasing Brazil and its people; the three-part GloboDoc Carnaval; and formats such as Profession Reporter and Sketch It Out.