WE tv Expands Asian Footprint

NEW YORK/HONG KONG: WE tv has scored a launch on PCCW’s now TV in Hong Kong, where the female-skewed channel will broadcast with Chinese subtitles.

WE tv is now available on now TV as a 24-hour channel in both standard and high definition. The network offers women original stories that are relevant to key stages in their lives. Offerings include My Fair Wedding with David Tutera, Raising Sextuplets, Bridezillas, Amazing Wedding Cakes and The Locator.

"Hong Kong is a significant market, and we’re undoubtedly pleased to count it among WE tv’s growing distribution," said Ed Carroll, the COO of Rainbow Entertainment Services. “WE tv has amassed a loyal following in the US, where women connect to the channel as an informative and entertaining destination. We look forward to providing that same connection for women in Asia and beyond.”

“We see a growing demand in Hong Kong for high-quality female lifestyle entertainment programming and WE tv exactly fulfills this need,” added Janice Lee, PCCW’s executive VP of TV and new media. “We are delighted to welcome WE tv, which further enriches now TV’s program lineup and demonstrates our commitment to continuously provide appealing content to our valued customers.”