KidsCo Joins Numericable

LONDON/BRUSSELS: KidsCo has struck a carriage deal with France’s Numericable, bringing the channel into Belgium and Luxembourg.

KidsCo is slated to go on air with Numericable in January 2010. Numericable will be broadcasting KidsCo in French, English, Portuguese, German and Spanish. Programming will include shows such as The Wiggles, The New Adventures of Madeline and Dino Squad, as well as Count Duckula, DangerMouse, The BFG and The Wind in the Willows as a result of KidsCo’s recent deal with FremantleMedia. These shows join the roster alongside KidsCo originals such as Boo & Me and Jass Time. 

Paul Robinson, the managing director of KidsCo, said: “Numericable is widely recognised as one of Europe’s leading cable operators. As such, Numericable is able to take its pick from the vast array of channels available. We are delighted that Numbericable has selected KidsCo to offer to the children and families of Belgium and Luxembourg and are confident that the channel will add significantly to their viewing choice. We are looking forward to building on this relationship with Numericable in the future.”

Pascal Dormal, the managing director at Numericable Belgium, added: “Our viewers expect the best and we are committed to providing high-quality programming to all of our audiences. KidsCo’s blend of programming, which parents can trust and that kids relish, sets the benchmark for its genre and we are delighted to be able to offer this to our viewers.”