MIPCOM Sees Strong Attendance

October 8, 2009 World Screen

CANNES: More than 12,000 delegates came to Cannes for MIPCOM this week, an increase from MIPTV six months ago, which was attended by 11,500 people.

There were 4,000-plus buyers at the market, again an increase on MIPTV, which registered 3,500. Companies from 103 countries were represented, including an increased number of Asian territories. The number of Chinese companies rose 8 percent from last MIPCOM to 66. Taiwanese attendance grew by 35 percent, and Hong Kong company attendance was up 8 percent.
 
“At MIPTV in April, a lot of people were taking stock of the economic crisis and wondering when things would get better,” said Laurine Garaude, acting television division director at Reed MIDEM. “At MIPCOM, conversations have been about rethinking business strategies. People have been talking about new alliances to finance production, new channel strategies to consolidate their brand position in the international market and how they are thinking about monetizing the multiplatform potential of their content at the start of the creative process.”
 
For in-depth coverage of the MIPCOM highlights, please read World Screen Weekly.