HOLLYWOOD: The Fraggle Rock Forever collection from The Jim Henson Company will have a tiered rollout, with a selection of product due in stores for holiday 2009 and more to come in spring 2010.
The Fraggle Rock Forever collection will feature product based on the popular brand in categories such as apparel, tote bags, belt buckles, jewelry and classic plush. Adult Halloween costumes for both men and women will be available in 2010.
Deals have been completed in the U.S. with Bioworld Merchandising, Manhattan Toy and Rasta Impasta and in the U.K. with Fashion UK as well as with the popular fashion chain Zara, which will have Fraggle Rock T-shirts available in their stores around the world.
Designers such as in Los Angeles-based Dr. Romanelli and Carri Munden of London-based Cassette Playa. They are collaborating on the creation of a range of high-end clothing, which will be featured in upscale boutiques this holiday season.
The Jim Henson Company is also launching virtual merchandise, including video ring tones and mobile wall paper.
Lionsgate is rounding out the Fraggle Rock assortment with the release of Fraggle Rock: The Complete Series Collection. In addition a new DVD special, A Merry Fraggle Holiday, and the much-requested Fraggle Rock: The Complete Final Season will be debuting on DVD in time for the holiday 2009 season.
"We have found Fraggle Rock to be an extremely desirable franchise among the hip fashion industry around the world," said Melissa Segal, the senior VP of global consumer products for The Jim Henson Company. "The property’s appeal is especially strong to many of the young men and women who loved Fraggle Rock as kids and who are now working in the apparel, accessories and retail business."