4Kids Inks Licensing Deal for Pachanga by Belén Mena

NEW YORK: The 4Kids Entertainment subsidiary 4sight Licensing Solutions has closed a deal with Atlas Wallcoverings for the production and sale of wall murals with imagery from Pachanga by Belén Mena.

Pachanga by Belén Mena is a distinctive collection of artwork, illustrations, drawings and designs created from the natural designs and color patterns found on the wings and bodies of more than 300 different species of moths found in South America.

“We are very pleased to announce our first agreement for Pachanga by Belén Mena," said Rosalind Nowicki, the executive VP of licensing and marketing at 4sight licensing solutions. "We will feature this art brand in our stand at BLE in London at the end of September in addition to other global trade events later in the year. We are in active conversations with leading manufacturers in the fashion apparel, accessories, home furnishings, textiles and stationery categories.” Nowicki added, “We expect to build a substantial licensing program around this unique and beautiful collection in the coming months.”