3 Will Distribute Zone Reality’s Mobile TV Service

LONDON, September 22:
British mobile operator 3 has made a deal with Zone Mobile, a division of
Zonemedia, to distribute Zone Reality’s Mobile TV service.

According to the
agreement, Zonemedia will provide a supply of regularly refreshed, looped
programming, which can be accessed by 3’s customers. The segments are being
specially edited for mobile viewing and are created from the best of Zone
Reality's hit shows including Ouch! That Had to Hurt, Moronic 21st Century Idiots, Crash Bang and Beyond Bizarre.

Zone Reality programs will
be available to 3’s 3.75 million customers through single-channel sales in
which customers pay for each channel they watch, or in a bundled package with a
number of other TV channels available on the 3 network.

“3 are at a significant
moment in the history of communications and media,” says Tanya Gugenheim, the chief
business development and new media officer at Zone Mobile. “They have created a
different type of business by defining a new category, which fuses together
information, communication and entertainment into a single mobile device. We
are really excited to be working with them and getting our innovative and
in-demand Zone Reality material out to as wide an audience as possible.”

“With over 3.75 million
customers, 3 leads the marketplace for TV over mobile and we are pleased to add
Zonemedia programs to our service,” adds Graham Oxby, the marketing director of
3. “We are confident that our customers will enjoy the antics of these new
programs – anywhere and anytime they want to tune-in.”