3-2-1 Penguins! Extends Franchise

LONDON: Entertainment Rights has expanded its partnership with 3DBA to develop 3-2-1 Penguins! as a franchise for 4-D theater attractions worldwide.

Deals are due to be concluded with partners across Southeast Asia and the Middle East in the near future.

The 4-D film experience places an audience in a cinematic environment with 3-D glasses and a host of integrated effects, including movement, vibration, water effects and speakers. Lighting effects also enhance the experience. 3DBA will be offering partners original and newly created content for 3-2-1 Penguins! to be used as short-form content for the 4-D multi-sensory cinematic experience.

3-2-1 Penguins! follows the galactic adventures of two young kids and four space-traveling penguins dedicated to responding to distress calls from across the galaxy and learning important life lessons and values along the way. 

Mat Way, the global head of live entertainment for Entertainment Rights, commented: "We are delighted to be extending our partnership with 3DBA to include a 3-2-1 Penguins! 4-D film attraction, particularly as their previous creative executions in this format have been of such high quality. There is a lot of comedy in 3-2-1 Penguins! and with the strong space element in the series, we have a great platform for a fantastic, immersive family attraction that will appeal to theme parks and FECs worldwide."

Roger Houben, the president of 3DBA, added: "We are very excited to be developing a 4-D film attraction for 3-2-1 Penguins! We anticipate building on the space element which is such a perfect theme for this format, and delivering an engaging and humorous experience for all the family. We are confident there will be additional applications for this property too."