2waytraffic Teams With Ladbrokes For Millionaire Bingo

LONDON, October 18:
2waytraffic International has teamed up with the games and betting company
Ladbrokes for the exclusive launch of Who Wants To Be A Millionaire? branded online bingo.

Who Wants To Be A
Millionaire? Bingo will be
featured as one of the three bingo rooms on Ladbrokes’ bingo portal,
ladbrokesbingo.com.

The game has been designed
to reflect all aspects of Who Wants To Be A Millionaire?, and combines traditional bingo game play with
elements of the show’s format and mechanism. The voice of host Chris Tarrant
stars as the bingo caller, and the game’s jackpot structure mirrors the Millionaire? money tree, allowing rewards for a greater number
of players than the usual bingo jackpot structure.

Who Wants To Be A
Millionaire? Bingo also features a
chat room where users can interact between games as well as play free bonus
games based on Fastest Finger First and the three Lifelines, reinforcing the Who
Wants To Be A Millionaire? experience.

Selma Turajlic, the director of interactive media for 2waytraffic
International, said: “I’m delighted to have created a strategic partnership
with Ladbrokes which marries the growing popularity of online bingo with Millionaire’s instantly
recognizable and phenomenally popular mechanic and format. It is further evidence
of Millionaire’s versatility.”

—By Irene Lew