2waytraffic Shores Up Deals for You Are What You Eat

HILVERSUM, September 20:
2waytraffic International has inked multiple new deals for the U.K. series You
Are What You Eat, including
agreements with BBC America and BBC Lifestyle in Asia.

BBC America has acquired
the first three U.K. seasons of the factual-entertainment format, created by
Celador Productions, while BBC Lifestyle in Asia has acquired all four seasons.
The fourth season, titled You Are What You Eat: Gillian Moves In, has also been sold to Globosat in Brazil, W
Network in Canada, Showtime in the Middle East and North Africa, Viasat in
Scandinavia and BBC Food in South Africa.

To date, the format and/or
completed U.K. series has been sold to more than 40 countries, with numerous
channels, including Austria’s ATV and Germany’s RTL creating local versions of
the format, while Denmark’s TV3, Israel’s DBS, Canada’s W Network and TVB Pearl
Channel in Hong Kong have bought all three seasons of the original 30-minute
finished U.K. version.