The Mindy Project Lands on VH1 & Freeform in Syndication

NEW YORK: VH1 and Freeform have acquired the first five seasons of The Mindy Project from NBCUniversal’s Universal Television.

The Mindy Project will begin airing on both VH1 and Freeform in October. Episodes will also be available on the VH1 and Freeform apps.

Barbara Zaneri, the executive VP of Viacom program acquisitions group, said, “I’m happy to have closed this deal on behalf of VH1, which has recently enjoyed five consecutive quarters of growth. Mindy fits right into the network’s plan to bring premier programming to VH1’s audience as it continues to broaden its brand.”

“Freeform rebranded nine months ago and continues to grow as a place for young-adult entertainment,” said Tom Ascheim, the president of Freeform. “Part of this growth is our increase in providing incredible quality content and The Mindy Project is a perfect addition. Mindy is a blend of energy and possibility, she is the voice of our audience. Her bold, strong, confident and funny take on everything from her career to dating and dressing belong on Freeform.”

“We are pleased that VH1 and Freeform recognize the value of The Mindy Project for their viewers,” stated Frances Manfredi, the president of NBCUniversal Television and New Media Distribution. “VH1 and Freeform are great partners and The Mindy Project will be a great addition to their strong programming.”