Management 360 is looking to transform the TV side of its production arm, Entertainment 360, by partnering with Media Rights Capital (MRC) to form a studio that will create, acquire, package, sell, produce and finance original content.
The newly established studio will produce and finance both scripted and unscripted programming. The idea is to combine the talent roster, IP origination, packaging acumen and producing track record of Entertainment 360 (Game of Thrones, Lady Bird, Designated Survivor, The Terror) with the production, distribution and marketing expertise of MRC (House of Cards, Ozark, Counterpart).
The first project from the new Entertainment 360 studio will be a one-hour series for Amazon based on the best-selling young adult novel Nowhere Girls by Amy Reed. The book will be adapted and executive produced by Management 360 clients Kieran and Michele Mulroney, executive produced by the firm’s client Margot Robbie via her LuckyChap banner (I, Tonya), and directed by Catherine Hardwicke (Thirteen, Twilight).
“Joining forces with MRC on Entertainment 360 is the next evolution of our mission to create extraordinary opportunities for artists,” said the Management 360 partners. “MRC’s impeccable taste, depth of infrastructure and resources to expand our production capabilities make them the ideal partner for a new evolution of a studio purpose-built for the current media landscape.”
MRC said in a statement: “360’s track record speaks for itself, having expertly guided the careers of writers, directors, producers and actors for 15-plus years, and packaging and producing award-winning and commercially successful film and television projects under the Entertainment 360 label. We are thrilled to partner in this new collaboration.”