Spirit Halloween has signed on for North American licensing rights to deliver character costumes and accessories for the preschool brand Rainbow Rangers.
Genius Brands International inked a deal that will see Spirit Halloween design and manufacture an exclusive line of Rainbow Rangers character costumes and accessories, which will debut at more than 1,300 retail locations across the U.S. and Canada starting in August 2019. The Rainbow Rangers series premieres this fall on Nick Jr.
Led by global master toy partner Mattel and global master publisher Macmillan Children’s Publishing Group for its Imprint label, Rainbow Rangers‘ licensing partners include Bentex (master apparel), Global Brand Group (sleepwear and hosiery), Berkshire Fashions (cold weather accessories), BioWorld (bags and backpacks), H.E.R. Accessories (hair and jewelry accessories), Jay Franco Mfg. (bedding and bath), Dynacraft (bikes, trikes, scooters and wagons) and Kiddieland (foot-to-floor ride-on toys).
“Rainbow Rangers are the superheroes for the preschool set, and we are very happy to entrust our partners at Spirit Halloween with translating the imaginative and unique personalities of the Rainbow Rangers to costumes and accessories that will delight our young fans and engage them in inventive play,” said Genius Brands’ senior VP of global licensing, Lloyd Mintz. “We’re eager to see little Rainbow Rangers out saving and healing the planet in support of the brand.”
“Rainbow Rangers continues to build on the solid partnership between Genius Brands and Spirit Halloween as we devise a robust program that capitalizes on current market trends while piquing the interests of the brand’s anticipated fan base,” added Rick Goralnick, divisional VP of licensing for Spirit Halloween. “Rainbow Rangers has broad appeal with preschoolers and offers a unique opportunity to express their creativity and imagination through the distinct personalities of the characters. We’re very enthusiastic about our role in introducing this fun and imaginative brand through an array of colorful, creative costumes and accessories.”