Entertainment One (eOne) has lined up new product partners for the worldwide preschool hit Peppa Pig.
The brand continues its growth in the U.S. with a range of new licensing partners. Among them, Colgate-Palmolive is working on oral care, including battery-operated and manual toothbrushes, and toothpaste. Give & Go will have a line of baked goods featuring house-building and cookie-decorating kits. Johnson & Johnson Consumer will roll out BAND-AID brand adhesive bandages featuring Peppa.
Also on board as CPG partners, Ginsey Home Solutions will offer soft potty seats and other potty-training products, while good2grow releases juice beverages in containers with character toppers.
“Peppa Pig continues to capture the imagination and affection of kids around the world and we’re excited to partner with these high-profile companies to introduce a wide range of products that will bring Peppa, her family and friends into their daily lives,” said eOne’s Joan Grasso, the senior VP of licensing for North America for Family & Brands.