Mondo TV Iberoamerica has appointed Surge Licensing to represent licensing and merchandising for the live-action teen series Heidi, Bienvenida a Casa in the U.S. and Canada.
Heidi, Bienvenida a Casa reinterprets the classic children’s novel by Johanna Spyri. The series combines comedy and music with modern twists. The 60×45-minute series was written by Marcela Citterio and is co-produced with Alianzas Producciones. Heidi, Bienvenida a Casa launched on Nickelodeon in Latin America in March and will debut in the rest of the world between the end of this year and the beginning of 2018.
Maria Bonaria Fois, the general manager of Mondo TV Iberoamerica, said, “We are very pleased and proud at the same time to have reached this agreement with such an important partner in the Heidi, Bienvenida a Casa licensing program. We believe that Surge, with its great expertise in the field, is the ideal partner to grow the brand’s potential and expand this franchise. We may get great results in the near future from the exploitation of this brand.”
Elan Freedman, the VP of Surge Licensing, commented, “We couldn’t be more excited to partner with Mondo TV and to bring such an iconic character to North American retail shelves. As a brand that transcends multiple generations, Heidi, Bienvenida a Casa is ripe to play a part in children AND their families’ lives.”