TVFORMATS
The Real Housewives is getting its first remake in Central and Eastern Europe, where The Real Housewives of Hungary will launch on VIASAT3 later this year.
Sony Pictures Television Networks CE has ordered an 8×1-hour version. The agreement marks NBCUniversal International Formats’ 12th international deal for hit reality franchise. In addition to the nine U.S. series, the show has been produced in Toronto, Vancouver, Cheshire, Melbourne, Auckland, Sydney, France, Israel and Athens.
Hannah Worrall, the VP of format sales and production at NBCUniversal International Formats, said: “The Real Housewives brand has become a staple of lifestyle programming worldwide. Securing a significant reach in the U.S., the format has since grown to resonate with audiences both locally and internationally via its various original local versions. Now breaking into Central and Eastern Europe with Sony Pictures Television Networks CE, the brand looks set to continue its reputation of glamor, drama and wit with a dazzling new cast and we can’t wait to see the results.”
Marietta Temesvári, regional programming director at Sony Pictures Television Networks CE, added: “We are thrilled to introduce this exciting format to Hungarian viewers. With a real focus on the reality genre, we have always been recognized for creating and tailoring productions for local audiences. Thanks to the acquisition of exceptional formats like The Real Housewives, we are taking unique content to a new level, as well as doubling the number of our original shows.”
