Endemol Shine Group has acquired the rights to be the exclusive distributor of the format and finished tape for LEGO Masters from Tuesday’s Child across all platforms outside of the U.K.
Endemol Shine Group secured the rights to produce local versions of the show around the world. LEGO Masters is a brand-new talent format and is among Endemol Shine Group’s highlights at MIPTV this week. The format sees competing pairs of all ages put their design, originality and construction skills to the test. The series is produced by Tuesday’s Child East.
Lisa Perrin, the CEO of Creative Networks at Endemol Shine Group, said, “LEGO Masters is a wonderful competition format for viewers of all ages. With its proven ratings success on Channel 4, we see huge potential for this show to be adapted in multiple markets.”
Cathy Payne, the chief executive of Endemol Shine International, commented, “This unique series has a fantastic mix of fun competition and sheer creativity. LEGO Masters is a show for the whole family, which truly captured the imagination of the multi-generational audience and we’ve already had a lot of interest here at MIPTV in Cannes.”
Jill Wilfert, the VP of licensing and entertainment at The LEGO Group, added, “We are pleased viewers in the U.K. enjoyed LEGO Masters, and believe it will delight people of all ages around the world. The series celebrates creativity and the endless possibilities of the LEGO brick, not to mention the fun families and friends have when they build together.”
Steph Harris, the executive producer of Tuesday’s Child, remarked, “LEGO is the world’s most popular brand and we’re delighted to be partnering up with ESI to roll out this exciting new challenge format across the globe. It’s the first competition to pit adults against children on a level playing field—all united by their love of the LEGO brick. It has nostalgia, mischief, playability and awesome builds, all of which appeal to the inner child in us all.”