Zinkia & UNICEF to Launch Pocoyo PSAs


MADRID: Zinkia Entertainment has partnered with UNICEF to support Universal Children’s Day on November 20 through its Pocoyo character.

The United Nations’ Universal Children’s Day is celebrated on November 20 each year to promote international togetherness and awareness among children worldwide. As part of the campaign, Pocoyo will be featured in eight specially produced PSA’s to promote the basic rights for and protection of children all over the world with themes, including family, identity, equality, play, participation, health and education. The CGI animated television series Pocoyo has earned more than 25 international awards and has been licensed to television networks in more than 150 countries.

José María Castillejo, the chairman of Zinkia, commented, "The values that Pocoyo represents fit perfectly with the objectives promoted by UNICEF—a collaboration focused mainly on promoting children’s rights and child protection. We are proud that UNICEF has allowed Pocoyo and Zinkia to play an important role in this way. We will work together to implement actions that, through fun, instill values and habits in favor of the goals of UNICEF."

Paloma Escudero, the executive director of UNICEF Spain, added, "Companies and organizations are key partners in our work by contributing with knowledge, experience and resources. They have the potential to become prominent players of a transformation that is able to change the lives of millions of children. We appreciate Zinkia and its character Pocoyo joining our work to promote values and rights for children."