Zinkia & Langer Juice Partner for Pocoyo Promotion

LOS ANGELES: Zinkia Entertainment has inked a deal with Langer Juice Company for a promotional campaign in August for the children’s property Pocoyo.

As part of the deal, consumers purchasing ten specially labeled bottles of Langer Juice throughout the month will receive a free DVD of Dance, Pocoyo, Dance! via a mail-in offer. Langer Juice is set to ship 1.5 million labeled bottles to nationwide retailers, such as WalMart, Albertsons, Econo Foods, among others. The agreement also includes exposure for Pocoyo on the Langer Juice website and on its Facebook and Twitter pages.

Pocoyo is an animated series about a 3-year-old boy and his animal friends Elly the elephant, Pato the duck and Loula the dog. The show has been broadcast in more than 120 countries and currently airs in the U.S. on Nick Jr., Univision’s Planeta U and PBS in the U.S.

Maria Doolan, the managing director of brand and business development for Zinkia Entertainment, said: “Our promotional partnership with family-owned Langer Juice Company provides incredible U.S. exposure for the Pocoyo brand, as well as a valuable association with a trusted and popular consumer product. We look forward to working with Langer Juice Company on what promises to be an mutually beneficial promotion.”
 
Bruce Langer, the VP of Langers Juice Company, added: “The Pocoyo entertainment brand reaches the family consumer base that is tantamount to Langer’s success in the national marketplace. We’re pleased to offer this engaging and entertaining DVD to the young families who enjoy our juices.”